Buzzworthy Revenue Engine™
Replace random acts of marketing
with one system designed to 2X revenue in ~12 months*.
Built with the Honeycomb Client Flywheel™
Who Is This For?
Built for $2M–$20M B2B service firms
- Consultative sales with Average Revenue Per Client (ARPC) per year ≥ $20k
- With a typical sales cycle ≤ 120 days
- Ready to integrate a marketing operating system with sales process
- Willing to adopt simple SLAs and automation
- Capacity to double fulfillment over the next year
- Primarily product resellers
- Unable to adopt a recurring revenue model
- Leadership unwilling to implement systems like a CRM
What Is The Buzzworthy Revenue Engine™
One system, six building blocks. Each includes specific deliverables and simple KPIs.
Focus
- Deliverables: ICP & offer design, pricing guardrails, message map, proof plan
- KPIs: SQL match rate, win rate by segment, deal size
Magnet
- Deliverables: capture assets, nurture sequences, content cadence, marketing motion kits (webinar/roundtable, lead magnet, partner co-marketing)
- KPIs: MQI→MQL→SQL flow, meetings booked, cost per qualified oppty
Convert
- Deliverables: pipeline stages with exit rules, lead response time standards, sequences/talk tracks, proposal system
- KPIs: speed-to-lead, stage conversion, pipeline velocity, forecast accuracy (30–90d)
RevOps
- Deliverables: data model, routing & automations, integrations, governance & hygiene standards
- KPIs: data completeness, SLA adherence, automation coverage
Keep
- Deliverables: onboarding journey, health scoring & alerts, quarterly review kit, expansion playbook, Voice-of-Customer loops
- KPIs: TTV, GRR/NRR, expansion rate
Intel
- Deliverables: executive dashboard, attribution & forecast models, KPI dictionary, experiment backlog
- KPIs: forecast error, attribution-assisted pipeline, experiment velocity
How we install your Revenue Engine
How we work together
- Dedicated fractional leadership (fCMO + fCRO/RevOps) with implementation sprints
- We use your current tech stack or right-size it; you keep the systems and data
- Pricing is scoped after the Diagnostic; typical terms include leadership, build, and ongoing cadence
Frequently Asked Questions
Is this software?
Yes & No. We implement your Revenue Engine using your current marketing and sales operations stack (or right-size it). You own the systems and dashboards, but you may implement marketing/sales technology to optimize or fill in current gaps.
Do you replace our marketing team or agency?
We lead strategy and systems, and we enable your team or coordinate with any agencies you are currently working with and want to keep. We are here to enhance your success, not take over and push everyone out of the way.
Will you run HR/finance ops?
No. We focus strictly on the revenue side: marketing, sales, and client success. If you are having issues with other parts of your business, we have a trust network of experts we can introduce you to.
What if our data is a mess?
We standardize what fields you collect and how they’re named, fix duplicates, connect your tools so info flows to the right people automatically and add simple rules to keep data clean.
The goal is for you to have a dashboard you can trust enough to run your business successfully.
How fast will we see value?
We aim for fast wins, but results depend on each company’s situation and agility. Some clients see results in weeks, while others needing to establish lead-capture-to-nurture paths and their sales pipeline cleaned-up/established may need up to 90 days.
What if we’re not ready for the full Engine?
The Diagnostic sometimes finds a prerequisite. In that case, we’ll run a short FOCUS Sprint (Offer-Market Fit) or a Marketing OS Build to get capture→nurture live. Then we move straight into the Revenue Engine.