Our Who, What & Why
Buzzworthy Vision
“Build a movement of B2B service firms that scale with purpose and integrity so every win results in high-paying working wages and dignity for more American families. Because every time a client grows, there is a chain reaction of one job becoming fifty-three creating a ripple effect that will restore the middle class; the backbone of our economy.”
Buzzworthy Values
Be a Proud Owner
Be a Fiduciary
Be Constructively Dissatisfied
Who Buzzworthy Serves
We’re a fit for teams with a consultative sales cycle and repeatable delivery who want a focused system to replace fragmented marketing and sales tactics.
What Buzzworthy Does
Powered by the Honeycomb Client Flywheel™ that compounds early wins into sustained momentum. Every win feeds the next.
What that means for you
How Buzzworthy Serves
Rather than selling you lofty campaigns, we engineer a predictably profitable revenue engine and run it with you; anchored to long-term outcomes.
Our operating model
Frameworks over one-offs.
Marketing OS + governance.
Intrapreneurial fiduciaries.
Constructive dissatisfaction.
What you get:
The outcome:
Why Buzzworthy Exists
Michael “Buzz” Buzinski’s Vision
So how did Buzzworthy come to be? After running into two glass ceilings atop corporate sales and marketing ladders, serving 10 years in the bureaucracy that is the Department of Defence and spending 15 years failing to become a full-time professional musician, I decided to open a recording studio; in Anchorage Alaska. Quickly realizing that surviving off of starving musicians was a horrible business plan, I transitioned the company into a full-spectrum media production studio. Over the following 13 years it grew into a 13 thousand square-foot multi-million dollar creative agency.
Over the same timeframe I felt another void. I was missing the gratification of serving my country. So for many years I volunteered for organizations like Employer Support of the Guard and Reserve (ESGR) and Warrior Rising. And while I still support my fellow vetrepreneurs through Warrior Rising and Owners in Honor, I find myself drawn to serve our country in a bigger capacity.
There’s an ever-widening gap between the haves and have-nots in our country and this void is represented by the absence of a strong middle class; the heart of a strong economy. When the middle class thrives, America is altogether stronger, so I feel it’s our obligation to rebuild it. And that’s what Buzzworthy is currently doing.
This isn’t hyperbole, it’s math. When we help one firm add 10 clients or $400,000 in revenue, they’ll hire an average of 1.5 employees. When each of their clients grows at the same rate, those companies will hire on average 1.5 more people. That’s 15 more new jobs with a local multiplier that adds roughly 37 more jobs across the community. One wave of growth becomes 53.5 jobs.
My vision is beyond building the premier B2B marketing strategy firm; I want to rebuild our economy through the success of the SMB B2B services community. I will continue to push for this vision until we create 17 million living wage jobs. This will put 51% of our population into the middle class category—a statistic that hasn’t been seen since 1971. A time when a single household wage could support a family of four while owning a home, decent transportation and at least two-weeks of vacation a year.