By Michael Buzinski, Founder & Fractional CMO For most B2B service firms I work with, lead generation isn’t the hard part, it’s what happens after someone raises their hand. A capture nurture system is how you stop losing quality opportunities. This simple,...
If you’re the CEO or founder of your company, spending your mornings reviewing ad reports, and your afternoons rewriting LinkedIn copy, this article is for you. Your marketing has momentum, but you’re feeling like it lacks direction. You long for an executive...
By Michael Buzinski, Founder/CEO & Fractional CMO Back when I flew on the AWACS platform in the Air Force, I sat in a metal tube full of radar screens and radios. Every station had its own view of the sky. If each operator had decided to run their own version of...
By Michael Buzinski, Founder/CEO & Fractional CMO Everyone in the B2B services world deals with longer sales cycles. Well, at least those with high-ticket offerings and especially those dealing with mid-market and larger client bases. Which begs the question, how...
By Michael Buzinski, Founder/CEO & Fractional CMO Quick Answer:Most B2B firms think they have a marketing strategy, until leads and revenue dry up. That’s when you realize you’ve been managing noise instead of direction. What you have is a mix of disconnected...
