By Michael Buzinski, Founder & Fractional CMO Speed to lead is simply how quickly your team responds after a new inquiry comes in via phone call, form-fill, email, etc. A “good” response is fast enough that you catch the prospect while they still have context,...
By Michael Buzinski, Founder & Fractional CMO Building a simple, maintainable attribution model is a matter of picking one model your team can follow, standardizing a short list of source values, and reviewing the inputs weekly so the data stays trustworthy. The...
By Michael Buzinski, Founder & Fractional CMO Fix duplicate records and dirty CRM data fast by doing three things in order: stop the bleeding (so new junk stops piling up), clean the highest-impact records first (so your pipeline and reporting become usable...
By Michael Buzinski, Founder & Fractional CMO For most B2B service firms I work with, lead generation isn’t the hard part, it’s what happens after someone raises their hand. A capture nurture system is how you stop losing quality opportunities. This simple,...
If you’re the CEO or founder of your company, spending your mornings reviewing ad reports, and your afternoons rewriting LinkedIn copy, this article is for you. Your marketing has momentum, but you’re feeling like it lacks direction. You long for an executive...
