Within the first 12 months of our engagement, the firm’s website traffic and lead volume of qualified client inquiries increased by roughly 200%. Leadflow was also normalized across the calendar year by utilizing season service targeting.

By the end of the second year, web traffic had grown an additional 400% over the previous year (an 8× total increase vs. the start). This massive two-year growth trajectory demonstrated the compounding effect of our organic and paid marketing strategies and firmly established the firm as a top CPA firm in their markets.

The surge in lead generation directly translated into business growth. Over a five-year period, the firm opened two new branch offices and acquire another accounting firm – expansion made possible by the steady pipeline of new clients. The marketing program effectively became a revenue engine powering real organizational scale.

Within the first two months of the new campaigns, Rented Truck Driver saw a dramatic spike in online inquiries. The combination of organic and paid tactics delivered “huge returns” in a very short period. In fact, by around the 90-day mark, the website was attracting significantly more traffic and calls than ever before, filling the company’s calendar with booked driving jobs. (This fast turnaround validated the marketing investment and proved even a niche player can outrank bigger competitors with the right approach.)

Because ads were tightly targeted and inbound marketing captured “free” organic clicks, the client enjoyed a very high return on marketing spend. For every dollar invested in Google Ads, Rented Truck Driver earned many times back in new business. Additionally, the cost per lead dropped as organic traffic grew. The marketing OS we implemented continued to pay dividends long after the initial launch, creating a reliable flow of leads at a sustainable cost.

PTAC program saw an immediate improvement in how they interacted with their clients. Staff began executing the new engagement tactics, resulting in more consistent communication and follow-up with businesses. The program manager noted that they now had “better ways to engage our targeted market segments” in place than ever before.

The PTAC team was equipped with a clear set of actionable goals and processes for moving forward. Instead of ad-hoc outreach, they had a roadmap to follow. This clarity led to a qualitative uptick in workshop attendance and client inquiries in the months after – a direct sign that the new strategies were gaining traction.

Perhaps most importantly, the PTAC now has an internal marketing framework that they continue to use. By tailoring the strategy to their needs, we ensured the team felt confident managing their marketing activities. They can segment their audience, craft targeted messages, and measure engagement with greater ease. This foundation will help the program continue to grow its reach without always relying on outside help.

+172% Marketing Qualified Leads per month from the top- and mid-funnels and bottom-funnel lift of over +107% Sales Accepted Leads per month in Year 1.

Sales processes and communication compliance improved, increasing consult bookings (SAL → SQL) and smoothing capacity planning.

A single dashboard tied marketing activity to booked consults, giving leadership an early-warning view of pipeline health and seasonality impacts.

+274% search views YoY; +258% website visits; +218% phone calls from Google, resulting in more SALs entering the system.

SAL→SQL qualification stabilized under the new script and SLAs; estimator queue made bid throughput predictable (less context switching, clear due dates).

Bid turnaround dropped materially (days → ~half the time); fewer misses against RFP deadlines; proposals went out with consistent scope and pricing structure.

With the Marketing OS running, the firm entered the window with a fuller, cleaner pipeline and converted more awards than any prior year.

In the first six months after implementation, Clean Impact’s Google Search and Maps listings garnered 68% more views than the same period in the previous year. This indicated a sharp rise in visibility.

With more eyes on the business and a bolstered reputation online, Clean Impact found it much easier to convert inquiries into contracts. The quality of leads improved, and with the increased volume, Clean Impact’s revenue grew exponentially. The consistent lead flow also improved their ability to forecast growth. Overall, a relatively small marketing investment yielded “huge returns” in the form of new long-term cleaning contracts – a testament to the power of inbound marketing for B2B services.

First sprint baseline from organic inbound only: 8 new high-intent opportunities (SALs that advanced to quotes), converting to >$60,000 in booked revenue purely from findability and faster response, no paid media.

Quote turnaround moved from ad-hoc to same-/next-day targets; fewer dropped opportunities; cleaner scopes meant fewer revisions and faster POs.

Standardized pricing and approvals reduced discount leakage; better scoping improved close rates on qualified trade work.

Leadership gained a rolling 90-day bookings view tied to quotes and probabilities, improving inventory planning and install scheduling.